Aqua Vitalis SS24

This collection was specially created to coincide with the Olympic Games in Paris, celebrating the 100-year anniversary since the 1924 Paris Olympics.The brand’s DNA reflects a blend of futurism and S...

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Maison Plush

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PROJECT OVERVIEW

This collection was specially created to coincide with the Olympic Games in Paris, celebrating the 1...

This collection was specially created to coincide with the Olympic Games in Paris, celebrating the 100-year anniversary since the 1924 Paris Olympics....

PROJECT VIDEOS

Aqua Vitalis SS24

Main Video

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PROJECT INSIGHT

"This collection was specially created to coincide with the Olympic Games in Paris, celebrating the 100-year anniversary since the 1924 Paris..."

Creative Director

DETAILS

The Concept

This collection was specially created to coincide with the Olympic Games in Paris, celebrating the 100-year anniversary since the 1924 Paris Olympics.

The brand’s DNA reflects a blend of futurism and Scandinavian minimalism, centered around the concept that we are 80% water and 20% style — emphasizing the intimate connection between human identity, water, and appearance.

The campaign video integrates archival and contemporary footage of the Parisian Olympic swimming teams, symbolizing how far humanity has progressed over the past century.

Through this visual narrative, the collection embodies both a tribute to history and a forward-looking vision of human evolution and style.

KEY ELEMENTS

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Styling

Video

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